One of our most common types of Focus Groups are called Narrative Focus Groups, where the moderator slowly presents facts, one fact at a time, in order to discover which facts jurors attach to. We are looking for the “Just Can’t Get Over” facts, which are the facts that are so important to the jurors, that they can carry the entire case. When jurors just can’t get over a particular fact, or facts, they will continuously refer back to that fact. If it is a liability JCGOF (Just Can’t Get Over Fact), the jurors will say the event was totally preventable if only the defendant took specific actions. If it is a causation JCGOF, the jurors will say the plaintiff’s injuries are a result of this event because of the JCGOF. Lawyers are good at guessing which facts they think are the most important, but they don’t always guess correctly. Focus Groups give us the answers to the test. They take out the guess work. There are also Bad Just Can’t Get Over Facts, which have the potential to kill a case. Focus Groups let us know what they are as well, and lawyers need to know them. Focus Groups also help us discover ways to address those Bad JCGOF’s. For Example: “I can’t get over the fact that the plaintiff was looking at her phone when she fell.” Overall, once we learn the Good JCGOF’s in a case, we can frame the case, because the case should be framed entirely upon those facts that jurors think are the most important. And when we learn the Bad JCGOF’s, we know what we have to get out in front of. The Focus Group jurors help us get to this level of understanding.