Use Focus Groups to Test Opening Statements

An opening statement can be one of the most influential aspects of a case. It is the jury’s first impression of the case. The purpose of an opening statement is to outline what the jury can generally expect based on the testimony and evidence that will be presented. It is commonly very difficult for attorneys to conceptualize the way in which their opening statement will be perceived by the jury. Take the guesswork out of drafting the opening statement and present it to a group of potential jurors from the desired county.