Our Focus Groups provide attorneys with valuable insight into how potential jurors may perceive the strengths, weaknesses, and value of a case before trial. By testing key issues, case themes, evidence, witnesses, and damages, attorneys gain meaningful feedback that helps guide litigation strategy and decision-making.
Unlike many focus group providers, Total Trial Solutions utilizes experienced attorney moderators to conduct every focus group. Our moderators present case information in a balanced and objective manner, encourage open discussion, and evaluate the factors that influence juror opinions and verdict decisions.
Focus Groups help attorneys identify persuasive themes, uncover potential challenges, evaluate damages, assess witness credibility, and better understand how jurors may respond to the facts of a case. The feedback received often provides valuable insight for case valuation, settlement negotiations, witness preparation, and trial strategy.
Each focus group is customized to meet the specific goals of the case and is conducted using participants who reflect the demographics of the venue whenever possible. All sessions are recorded and live-streamed in high definition, allowing attorneys to observe juror reactions, discussions, and nonverbal communication in real time from virtually anywhere.
Following the session, our team provides a detailed analysis of the findings, highlighting key themes, juror attitudes, areas of concern, and strategic opportunities. The result is actionable intelligence that helps plaintiff attorneys better evaluate risk, strengthen case presentation, increase the value of their clients’ cases, and maximize recovery.
